Instagram adds its own advertising platform!

Instagram ads
              A handful of days after the second largest social media platform announced their 400 million-user milestone, they opened up their advertising platform to all advertisers as of September 30th. It was previously only available to a select number of major brands, but now Instagram’s self-service ads will be available in over 30 countries to large and small businesses. Their ad platform will be similar to Facebook’s in the way where it will allow the advertiser to target specific posts that interest the user. Instagram is...

Hello, Android Pay!

Android Pay
If you own an Android device, Android Pay will now be the official platform to make in-store purchases (and later through apps). It is similar to the current iOS Apple Pay in terms of increased security, hidden credit card number from the vendor, and can be managed online should the device go missing. With Android Pay, the producer's are hoping that it will be adopted in many locations. Android Pay will be accessible to new users through Google Play, or they can find it preinstalled on NFC-enabled Android phones from AT&T, Verizon, and T-Mobile. Some of the early adopters of Android...

A Social Media Manager’s To-Do List

There are many different channels when it comes to Social Media. The below is a checklist you may consider following when you feel like you've forgotten something, or simply when there is too much to keep track of! DAILY Reply to incoming public communication Social media at Canadian Web Hosting is a tool used to build lasting relationships between clients, brands, and us. This is why communication, and replying to social messages from clients is crucial and should be the first thing done in the day. Observe and reply to brand mentions Not every person who references your brand ...

Meet ‘M’, Facebook’s new AI

Beta testing for Facebook’s new virtual assistant through messenger, ‘M’, has commenced. Unlike several other AI based assistants who operate under voice commands, ‘M’ communicates via text message and is supervised by humans for simplicity. This assistant is designed to answer questions and to also perform tasks such as making dinner reservations or making purchases. Facebook is continuously attempting to integrate itself into the every day lives of its users and continue to be viable with other giants like Google and Apple. With Siri and Google Voice Search, Facebook is constantly facing ...

Take the Perfect Instagram Photo

  Businesses are often turning to social media platforms to engage their current audience in the hopes of gaining and reaching new individuals while they come up with new ideas and products. It has been five years since Instagram officially launched, and it continues to grow every day, providing a seamless browsing experience. In order for businesses to gain traction on Instagram, they must first get to know the platform  as well as it's users. Below we have included some tips on how to create and/or take the perfect Instagram photo. VSCO Cam (photo-editing) VSCO, also known as ...