How do you break up your day, week, and month to get the most out of social media as a social media manager? A social media manager’s job is multi-faceted and endless. One moment you may be creating social media graphics and the next moment you’re offering customer support. Check out our checklist for social media managers below so that you can stay on top of everything.




✔ Reply to incoming public communication.

At Canadian Web Hosting, we use social media as a tool to build lasting relationships with our customers. This is why communication, and replying to social messages from customers in a timely manner, is crucial and should be the first thing done in the day.


✔ Observe and reply to brand mentions.

Not every person who references your company or product on social media will tag you in their post or use your brand’s hashtag. That means it is essential to use social listening tools to alert you of social media users citing your brand or keywords related to your brand. For example, we like to look out for keywords like “Canadian data centre” and “Canadian web hosting,” and “Canadian cloud hosting.” This way we can engage in online dialogues concerning our business with current and potential customers.


✔ Create conversations with brand advocates.

You may have some customers that are more than happy to support your products within their own circles. Cultivate those relationships so those followers continue to support your brand to their social networks. Even something as simple as liking their comment will show them that you care about the work they’re doing.


✔ Study your products and services.

Social media managers often communicate with customers online more than other departments. Taking the time to get to know your company’s products and services helps managers effectively educate and assist customers on social media.


✔ Monitor the competition.

Every company should pay attention to their competition. Social media is a good way to get an idea of what competitors are doing online. Look out for freshly announced products and how other companies are interacting with their customers online. Find distinctive marketing strategies that you can integrate to match your own campaigns.

✔ Look out for trends and news. 

Part of being a social media manager is being in-the-know about trends and news related to your business and beyond. Social media itself is a very active industry. Make sure to keep your eye on things going around locally and globally to stay in the loop.




✔ Load your social media content calendar.

Sharing useful content is the most important thing you can do on social media. Although engagement is also key, you have to generate content on your own page or there will be a shortage of social media activity. You can schedule posts in advance using social media management tools. Keep in mind that every social platform is different and not all outlets require the same amount of posts, for example:

  • Twitter: multiple posts daily
  • Facebook: 1-2 posts daily
  • LinkedIn: 1-2 posts daily
  • Instagram: 4-5 posts per weekly


✔ Engage with marketing partners.

Certain companies collaborate with other brands to create engaging events such as webinars, eBooks, and podcasts. It’s a good idea to partner with external companies to build and foster relationships.


✔ Engage with thought leaders.

Thought leaders are power social media users who share up-to-date tips, tricks, and strategies to their large followings. It is a good idea to engage with thought leaders and to share your expertise with them so that they may mention you to their following.


✔ Engage in Twitter Chats.

Another great way to engage with customers, brands, and thought leaders alike is to seek out Twitter Chats that are relevant to your industry so that you can share your knowledge. This is a great way to boost your brand awareness and your channel’s engagement.



✔ Run social media analytics and audit your strategy.

Use a social media analytics tool to figure out what has worked in the past, and what will work best in the future. This tool will give you a good idea of what content your followers enjoy and what to try differently.


✔ Attend local events.

Part of being a social media manager is actually being social (go figure). It can be fun and productive to attend conferences and local meetups to engage with others in your industry.


✔ Collaborate with other departments.

Collaborate with other departments for product launches and service updates. Don’t be afraid to ask for clarification or assistance if there is something you do not know.




✔ Adjust quarterly goals.

Set quarterly goals for yourself so you can measure your progress and performance. If you did not meet your goals, go back and look at your social media strategy, audit your channels, check out competitors, and decide what you can do differently to improve.


✔ Assess key performance indicators.

Are your goals making a difference for your company? If not, try to tweak the goals a bit to ensure you are following your company’s objectives and mission statement.


✔ Gauge team capacity and needs.

Were you able to stay on top of things? If not, remember to delegate some of the tasks to your colleagues so you are not spreading yourself too thin.


✔ Encourage exploring through employee advocacy.

Ask for your coworkers’ support by telling them to share your social media content and pages with their friends and family. Featuring your coworkers on social media through Employee Spotlights and behind-the-scenes photos is a fun way to get your coworkers more involved in what you do.

Did we miss anything essential in our social media manager checklist? How do you stay on top of your company’s social media tasks?

Photo by Kyle Glenn on Unsplash