So you’ve decided to take the plunge and finally build that online store you’ve been dreaming of. That’s great news! But with some many eCommerce platforms on the market, which one do you pick? Should you choose the simplest platform? Should you choose the most expensive solution? Or, should you get a developer to create your eCommerce site?
Well, we’re here to tell you about the world’s most popular eCommerce platform, WooCommerce. WooCommerce is well-loved by small and large merchants alike due to its power, ease-of-use, flexibility, and variety of features.
Check out 5 reasons to choose WooCommerce for your online store.
1. It’s free.
First and foremost, WooCommerce is free! All you need to set up your first online store using WooCommerce is the following:
- A domain name
- A web hosting plan
- WordPress installed
WooCommerce is open-source and free, so you’ll never be asked to pay for it and it won’t expire. No nagging monthly subscription invoices. No colossal fees owed to a web developer. This is great news for those starting a new business on a small budget.
2. It’s modular.
Modularity means that the WooCommerce base comes simplified, so that you can expand and customize your store any way you like.
WooCommerce is one of the most feature-rich plugins and comes with the option of adding more than 350 additional eCommerce extensions to your site. All you have to do is install the plugin extension and watch it add additional functionality to your base install.
Some popular WooCommerce extensions include:
- Payment Gateway – offers different payment options beyond credit card on your site, like PayPal, Stripe, etc.
- WooCommerce Product Gift Wrap – add gift wrapping as an option at checkout and charge extra for this service
- YITH Infinite Scrolling – add infinite scrolling to your product pages
- Enhanced eCommerce Google Analytics – track client behaviour across your online store
- WooCommerce Product FAQs – allow customers to submit questions which display as FAQs on each product page
3. It works with WordPress.
WordPress is one of the world’s most popular Content Management Systems, powering almost 30% of websites on the Internet. Like WooCommerce, WordPress is open-source, free, and easy to use. If you can handle WordPress, you can handle WooCommerce.
Because it’s a WordPress-based platform, WooCommerce will easily integrate with your blog and the rest of your website.
4. It’s flexible.
There are no limits with WooCommerce. Because it is open-source, you can modify anything and everything. You also have complete control over quantity and quality of products and orders. You can sell anything you like in your online store, including:
- Physical products
- Digital products
- Bookings and appointments
5. It has analytics.
WooCommerce comes with its own intuitive, built-in analytics and they’re displayed in any easy-to-read fashion directly in your WordPress dashboard. Total sales, order totals, and customer statistics are all displayed in convenient charts and graphs so that you can track your progress.
Those looking to add more in-depth analytics can download WooCommerce Google Analytics for free.
Rather focus on something else? Whatever your goals or expertise, our Managed WordPress plans make hosting easy and reliable. Start small, or go big, and let us help you every step of the way. Our team can manage WordPress and WooCommerce for you, including updates and backups.