Running a business is no easy task, and creating quality content for your social media platforms isn’t either. Even if brands are able to churn out rich content, there is no guarantee that it will receive the attention it deserves. No one can really make sure your content is distributed, but large brands have found a way to make it happen more often than not. They are power users, and hold a large amount of influence on media platforms like Facebook, Twitter, and Instagram.
How do we get a power user’s attention? When we do, how do we persuade them to help us? Here are some tips on utilizing power users to bolster views on your social media content.
1. Virality is Key
Virality is a common term commonly thrown around here and there. It can mean several different things to different people, but it is essentially some form of content that spreads rapidly often through the internet from one user to another. If you are unfamiliar with this term, the most important thing to know is that the internet has made virality possible in the way that videos, posts, or tweets can reach millions of users around the world in a matter of minutes. Power users are able to influence what and what does not go viral to some degree, hence the term “power user”. Learning how to gain favour with these people are beneficial no matter how you look at it.
2. Going Through the Checklist
The first thing to grab anyone’s attention is to make sure you have your intentions in the right place. Remember, you’re asking for help they don’t necessarily have to give you. In order to make your offers look genuine, be sure to follow them on ALL social media platforms they are on, or risk looking like a brand using people like tools. No one likes to be used, so make sure you make them feel valuable. Comment on posts, share their videos and be sure to create discussions. Create some sort of avatar for your profile, and keep it consistent on every platform.
3. Regularly Interact With Their Content
Much like in a classroom, teachers usually notice those who raise their hands and ask questions. Alternatively, generating discussion also garners brownie points. The same can be said when we are looking at our power users. In most cases, they are sort of the teachers in the classroom, facilitating discussion. You, as the student, should look to ask meaningful questions or interact in a way that produces discourse. This is a surefire way to get someone’s attention, barring the use of insults or defamatory language to gain attention.
4. Learning To Defy the Mainstream
Sometimes it’s better not to follow everyone else and say no. This may sound counterintuitive to what you would expect, but it is far from it. In fact, it helps your case. If we look back at the classroom analogy, teachers are also entitled to opinions. It is the student’s responsibility to challenge these views and take something away from it. Just because the teacher is more knowledgeable doesn’t mean he/she is right 100% of the time. Of course, the goal is to have a friendly debate, where the power user is able to give you more insight while also acknowledging your brand as a frequent contributor.
5. Paying For Assistance
Sometimes, your efforts are better spent elsewhere. If your efforts haven’t paid off, or you just don’t want to allocate the resources into your platforms, consider paying power users. Sometimes, it’s better to pay someone to do the job than it is to take a step-by-step approach, and results come quicker. Of course, there won’t be the same sense of loyalty as engaging in talks with power users, but it gets the job done.
Does your business utilize power users, or influencers, as part of its social media marketing strategy?