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Twitter’s Engagement-Focused Algorithm Explained

Published September 7, 2017 by Theodore Chu · 2 min read

  Twitter is one of the many social media platforms that have become a large part of our everyday life. Sometimes, we forget that these …

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Why You Shouldn’t Buy Instagram Likes

Published August 16, 2017 by Theodore Chu · 2 min read

  Instagram is a great platform for anyone to post pictures of their lives or brag about their accomplishments. For businesses, it’s a fantastic place …

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Using Power Users to Promote Your Brand on Social Media

Published August 11, 2017 by Theodore Chu · 3 min read

  Running a business is no easy task, and creating quality content for your social media platforms isn’t either. Even if brands are able to …

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6 Ways to Jump-Start your Social Media for Maximum Engagement

Published July 10, 2017 by Theodore Chu · 2 min read

  Social media is a powerful tool, and businesses have found several interesting ways to harness its power and bring attention to their brand. Twitter, Facebook, …

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Using High-Quality Stock Photos on Social Media

Published June 15, 2017 by Nayaz Gill · 2 min read

  Considering that Tweets with images receive 150% more retweets than those without an image, and Facebook posts with images see more than double the …

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A Quick Guide to Running a Social Media Contest

Published June 14, 2017 by Theodore Chu · 2 min read

  Social media contests are a great way to gain exposure and have many uses beyond just garnering attention. In fact, the type of contest …

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social media, reach, impressions, engagement, facebook, twitter, analytics, followers, digital marketing, websites, internet, metrics

Understanding Engagement: Reach vs. Impressions

Published June 1, 2017 by Nayaz Gill · 1 min read

To anyone new to marketing on social media, the idea of analytics can seem a little intimidating and confusing. There are so many different terms …

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A Simple Guide to Get More YouTube Subscribers

Published May 31, 2017 by Nayaz Gill · 3 min read

  YouTube can be an incredibly successful way for businesses to create and engage with communities online, but it can be challenging to build up …

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