You’ve probably heard at one point or another that Google+ is futile for social media marketing: No one I know uses Google+. Google+ is a ghost …
When you think of the instant messaging service WhatsApp, companies using the platform for customer service and marketing may not be the first thing …
The Rise of Facebook Live From blog posts to infographics to GIFs, new forms of content to engage audiences on social media are continually being …
For a brand, having an online presence is a must-have these days. Posting regular quality content is a should-have. And delivering customer service through social media is …
Mistakes on social media are inevitable, whether it be making a typo, misusing a hashtag or using the wrong filter. When you’re an individual, …
There’s no denying the power of social media. From boosting brand awareness, to creating a worldwide community, to starting a politically-charged movement, social media …
When you’re representing a brand or company on social media, measuring the actual success of your efforts can be a little harder than just …
As with any new invention, there are always niche factors that make it unique. For social media, one of these inventions is the hashtag. …
Social media efforts don’t always translate to a larger following or brand exposure, and there’s not always a large explanation for it. When something …