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The Best Examples of Using Social Media for Customer Service

Published April 7, 2018 by Karolina Kapusta · 5 min read

We’ve reached a point in the digital world where customers expect your brand to be on social media. Moreover, they expect your company to be …

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The Perks of Using Google+ for Marketing

Published February 23, 2018 by Karolina Kapusta · 5 min read

You’ve probably heard at one point or another that Google+ is futile for social media marketing: No one I know uses Google+. Google+ is a ghost …

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social media for customer service

Social Media for Customer Service: The Pros and Cons

Published January 19, 2018 by Karolina Kapusta · 5 min read

For a brand, having an online presence is a must-have these days. Posting regular quality content is a should-have. And delivering customer service through social media is …

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The Biggest Social Media Fails of 2017

Published December 20, 2017 by Karolina Kapusta · 6 min read

  Mistakes on social media are inevitable, whether it be making a typo, misusing a hashtag or using the wrong filter. When you’re an individual, …

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How To Measure Your Success on Social Media

Published September 14, 2017 by Theodore Chu · 3 min read

  When you’re representing a brand or company on social media, measuring the actual success of your efforts can be a little harder than just …

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hashtags, social media, twitter, facebook, instagram

Using Hashtags On Different Social Media Platforms

Published September 12, 2017 by Theodore Chu · 2 min read

  As with any new invention, there are always niche factors that make it unique. For social media, one of these inventions is the hashtag. …

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4 Mistakes You Might Be Making On Social Media

Published September 11, 2017 by Theodore Chu · 2 min read

  Social media efforts don’t always translate to a larger following or brand exposure, and there’s not always a large explanation for it. When something …

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How To Interact With Your Social Media Audience

Published September 8, 2017 by Theodore Chu · 2 min read

Whether you’re a brand with a large following, or as a startup looking to gain exposure on any social media platforms, listening to your audience …

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Twitter’s Engagement-Focused Algorithm Explained

Published September 7, 2017 by Theodore Chu · 2 min read

  Twitter is one of the many social media platforms that have become a large part of our everyday life. Sometimes, we forget that these …

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Using Power Users to Promote Your Brand on Social Media

Published August 11, 2017 by Theodore Chu · 3 min read

  Running a business is no easy task, and creating quality content for your social media platforms isn’t either. Even if brands are able to …

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