Take the Perfect Instagram Photo

  Businesses are often turning to social media platforms to engage their current audience in the hopes of gaining and reaching new individuals while they come up with new ideas and products. It has been five years since Instagram officially launched, and it continues to grow every day, providing a seamless browsing experience. In order for businesses to gain traction on Instagram, they must first get to know the platform  as well as it's users. Below we have included some tips on how to create and/or take the perfect Instagram photo. VSCO Cam (photo-editing) VSCO, also known as ...

LinkedIn Reaches 1 Million Publishers!

LinkedIn, a publishing platform used for professionals recently announced that 1 million professionals have advertised a post on their profile. LinkedIn states that with over 1 million users, there are more than 130,000 posts a week. 45% of this network consists of readers that are in the upper rank: CEOs, VPs, and managers, to name a few. The industries that are most in demand are tech, financial services, and high education. About 21 industries and 9 countries are reached with the average post. If you are looking to focus on any type of business professional or work, then LinkedIn is some...

Facebook Supports Locals!

          Facebook has recently launched a new Local Awareness campaign, which focuses on connecting local businesses to customers who are physically near their location. All a company needs in order to create this ad on Facebook is a Facebook Page and a budget. These new ads permit Facebook users to retrieve directions to the company’s business, or to phone them with the “Call Now” button. Ad transformations and influence can be watched from the "Notifications" panel within your business's Facebook page. You can read Facebook's outline on Local Awar...

Online shopping made easy on Facebook!

Facebook has rolled out a new beta tool that features a ‘Buy’ button to select merchants within the US through Shopify. Never having to leave the site, this button allows users to purchase goods within Facebook directly from the News feed or Page. This new tool also gives users the option to save their credit card information, or to keep it as a one-time use. For users who are invited to test this new roll out, there will be a message within their Shopify account. Users can begin to manage and use their Facebook sales directly through Shopify once the Facebook sales channel is added to thei...

Save the #Hashtag!

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As Twitter continues to grow as a platform for social media and business marketing, the uses of hashtags increase in number as well as length. However, in a recent study conducted by Twitter, hashtags tend to distract the audience as they are given too many clickable items within a tweet. This decreases the chances of them connecting with tweets outside of the account. This is not to say to eliminate hashtags altogether, but rather to be more choosy about where or when to use them. Twitter’s Anne Mercogliano noted that if the user wanted to join a conversation, the use of a hashtag should be n...