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LinkedIn’s Growth from Networking Hub to a Global Giant

Published June 1, 2017 by Nayaz Gill · 2 min read

  Atif Awan, LinkedIn VP Growth and International Products, spoke at Traction about the story of LinkedIn, and the key lessons to take away from …

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A Simple Guide to Get More YouTube Subscribers

Published May 31, 2017 by Nayaz Gill · 3 min read

  YouTube can be an incredibly successful way for businesses to create and engage with communities online, but it can be challenging to build up …

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‘Trusted Stores’ Now Replaced by ‘Customer Reviews’ on Google

Published May 19, 2017 by Nayaz Gill · 1 min read

  Google’s Trusted Stores Program is now being replaced by Customer Reviews. According to Google, it is designed to “receive and share customer feedback while …

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Microsoft Graph: All You Need to Know

Published May 11, 2017 by Nayaz Gill · 2 min read

  Over the course of the day and a half that I have spent at Build, I have heard the term “Graph” probably a hundred …

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The Secret to Successful Startups

Published May 9, 2017 by Theodore Chu · 2 min read

  When it comes to starting your own business, there are several issues that will need to be ironed out. It’s no secret that startups …

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social media, reach, impressions, engagement, facebook, twitter, analytics, followers, digital marketing, websites, internet, metrics

Understanding Engagement: Reach vs. Impressions

Published June 1, 2017 by Nayaz Gill · 1 min read

To anyone new to marketing on social media, the idea of analytics can seem a little intimidating and confusing. There are so many different terms …

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Influencer Marketing 101

Published May 24, 2017 by Nayaz Gill · 2 min read

A social media influencer is simply a person on social media who has established credibility within an industry and has a large audience and can …

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Artificial Intelligence is Coming for You

Published May 12, 2017 by Nayaz Gill · 4 min read

  One thing that has become increasingly clear during Microsoft’s Build conference is that artificial intelligence (AI) is here and it is the future of …

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Microsoft Azure IoT Edge has Arrived

Published May 10, 2017 by Nayaz Gill · 2 min read

  Microsoft has announced their new Microsoft Azure IoT Edge that brings together all the capabilities of Azure IoT and allows users to run them …

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Retargeting Made Easy: What is a Facebook Pixel and How You Can Benefit?

Published April 24, 2017 by Nayaz Gill · 2 min read

  Facebook’s enormous reach and copious opportunities for advertisers has made investing in Facebook ads a very enticing prospect for many companies. Additionally, it has …

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