What is A9.com and how do you optimize searches for Amazon’s Search Engine?

A9 is an Amazon-owned search engine that keeps one specific goal in mind: to sell as many items as they can to their customers. Some phenomenal tools on the search engine include:

  • Amazon Web Services – Cloud-computing services
  • Amazon Book Search – Book content that can be previewed before making a purchase
  • Local BlockView Technology – For users to virtually walk streets on a street-level. Businesses can also upload the outside and inside of a business online
  • A9 Local – Business profiles, photos, user reviews, as well as the ability to call a business on the web

With so many tools available, it goes without saying that A9 can be a valuable asset if used properly. Although it may not be as popular as Google, it’s also important to note the differences in ideologies. Google prides itself on getting information to users in the most efficient, most effective way possible. As stated earlier, Amazon’s only interest is to figure out the most effective methods to sell the most products it can to a user.

Now that we have a better and clearer understanding of what A9 is, let’s look at ranking factors for Amazon. Despite specialist’s heavy focus on Google, Amazon has as many as three times the amount of product searches, making it more appealing for businesses looking to sell premium products. It may also be worth noting that Amazon has reached a stunning 63 million Prime membership users, and continues to grow annually. Check out some strategies for optimizing in Amazon’s A9 Search Engine below.


Product Title

Amazon is pretty standard as far as product title is concerned. To ensure you have all your bases covered, make sure you include your product name, brand, and other keywords that may apply. Keep in mind that Amazon does not take into account a repeated keyword, so using it once is enough. This also applies to pluralization and misspelling of words.


Working on Your Timing

Amazon monitors your timing based on the launch of your new product and can discover new trends that could potentially affect your business in the long run. To ensure the best possible results, make sure you add product listing details, reviews, availability and initial sales as fast and as soon as possible.


Stocking Inventory

Amazon owns several shipping locations across North America, each one scattered across a province or state. Having an item in stock close to these areas will up your ranking and put you closer to your buyers.



In any search, Amazon always displays an “economy” option. Obviously, you should still be able to sell premium products without too much of an issue, but the first step could be beating everybody in prices.



Through personal experience, we know shoppers tend to spend time comparing options, reading reviews, and watching videos to gain expert opinions. People want to know what they are getting is authentic and worth it before spending any sort of hard cash. The more interesting content you have on your page, the more time a customer will spend on your site.


Child Listings

If your product has the option of sizes, colors, and designs for your customers to choose from, use child listings.


Seller Ranking

Any actions or performances affiliated with your brand or company are tracked by Amazon’s algorithms. As such, providing customer service and quality products will up your seller ranking.


Use Photos

Needless to say, people love visuals. Whether it’s an up-close shot of a product or a picture of kids playing with it, images tend to entice a buyer. Amazon’s algorithms also favours photos, so it’s a win-win situation.