Google’s RankBrain

Google Rankbrain
Google’s senior research scientist, Greg Corrado, sat down for a video interview with Bloomberg on October 26th regarding Google’s artificial intelligence (AI) machine. In this interview, Greg explained that Google formally passed over a great percentage of its worldwide search questions to be managed by this AI machine a few months ago. This mechanism has the capability to study and adjust to the continuously developing way that people search. The purpose of this AI machine is to enhance the way Google achieves diverse search queries with the goal of returning the best search results p...

Google AdWords Knows Your Location!

          A location-based ad customizer has been recently introduced to its audience by the Google AdWords staff. These ads consistently change, depending on where users are searching for your business. If you are a local business, or if you are marketing for a local business, this is a tool that may come in handy. Below is a list of suggestions from Google that will help you maximize the use of the new geographic ad customizer: Share your most up-to-date inventory, store hours and location so customers can quickly take action in the moment ...

Instagram adds its own advertising platform!

Instagram ads
              A handful of days after the second largest social media platform announced their 400 million-user milestone, they opened up their advertising platform to all advertisers as of September 30th. It was previously only available to a select number of major brands, but now Instagram’s self-service ads will be available in over 30 countries to large and small businesses. Their ad platform will be similar to Facebook’s in the way where it will allow the advertiser to target specific posts that interest the user. Instagram is...

Hello, Android Pay!

Android Pay
If you own an Android device, Android Pay will now be the official platform to make in-store purchases (and later through apps). It is similar to the current iOS Apple Pay in terms of increased security, hidden credit card number from the vendor, and can be managed online should the device go missing. With Android Pay, the producer's are hoping that it will be adopted in many locations. Android Pay will be accessible to new users through Google Play, or they can find it preinstalled on NFC-enabled Android phones from AT&T, Verizon, and T-Mobile. Some of the early adopters of Android...

A Social Media Manager’s To-Do List

There are many different channels when it comes to Social Media. The below is a checklist you may consider following when you feel like you've forgotten something, or simply when there is too much to keep track of! DAILY Reply to incoming public communication Social media at Canadian Web Hosting is a tool used to build lasting relationships between clients, brands, and us. This is why communication, and replying to social messages from clients is crucial and should be the first thing done in the day. Observe and reply to brand mentions Not every person who references your brand ...