Using Infographics As a Link Building Tool

In the past year, an effective but under-utilized search engine technique to bait other websites to link to you is to create infographics (short for information graphics). According to Wikipedia, "infographics are graphic visual representations of information, data, or knowledge". "These graphics present complex information quickly and clearly." An example of infographic is history of the food blender and combating global warming. In exchange for the use of the infographic on a website, the creator requests a link back to their website. This can create an enormous boost in social medial sig...
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Afternoon Recap: Healthcare 2.0 Social Media Camp (Part 2 of 2)

Last week, I enjoyed curating the Healthcare 2.0 Social Media Camp (part 1 of 2) organized by the BC Patient Safety & Quality Council (BCPSQC) and since then, they've compiled a few more posts including the panel and keynotes along with six reasons why a doctor should consider social media. Below are some of the sessions' recaps extracted with the use of the speakers' slides: Social Media & Twitter 101 It was nice to see some familiar speakers and to be able to support them by being in attendance: Janet Madsen from the Positive Women's Network and Kemp Edmonds from Hootsuite,...
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Google’s +1 Button Gets Personalized

Today, TechCrunch came out with some very insightful news about Google Plus following our recent takeaways. This is a great feature that truly makes sense to users. Here you are surfing the web and you want to share the information in that moment, however, you only want a certain group of folks to view this new online content that you found. Why? Because it only applies to that specific group thanks to the circles that help filter your own data sharing. Moreover, the snippets will make your content look more visually appealing as well like the way Facebook allows a user to share links with...
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6 key takeaways on Google+

It’s been weeks since Google+ has launched and there has been numerous articles on various tech blogs. By now, you most likely have received a Google+ invitation. In this post, we’re doing the heavy lifting, so that you don’t have to spend hours figuring out the latest beta Google project:                      After testing this new tool within our team, we’re sharing our first take on this latest online buzz with the following 6 key components: 1. Circles To make Google+ work for you, the first thing on your list should be to find your friends (or invite them first), then add them to ...
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Social Media is Now a Ranking Factor on Google

This shouldn't come as a surprise to anyone in the SEO world as social media is all the buzz these days. Matt Cutts of Google confirmed earlier that social data will be used in the search algorithm along with Bing to rank websites. Data such as the number of times something was retweeted, how many followers on Twitter, and liked or linked to within Facebook. BTW: if you like this article, there is a Facebook like button on the top of this article =) (more…)
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