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Google Brings Change to Search and News

In their constant effort to make Internet search as effortless as possible, Google has been focused on introducing new features that give users the precise information they need. As with Featured Snippets, which pulls relevant information from within search results and displays it above organic search results, Google is now rolling out Suggested Clips. which do the same, but in the form of a video.

Suggested Clips will function the same way – but in video form.

But that isn’t the cool part.

Everyone knows that people who create online tutorials tend to go on forever before actually getting to the point of the video. With Suggested Clips, not only will YouTube videos featuring the answer to the search query be displayed first on the results page, but it was also be queued to start at the exact part of the video that answers the question.

Here’s an example of it in action:

google, suggested clips, featured snippets, seo, search engine, youtube, search results

While it’s not necessary to type YouTube into the search, it certainly improves your chances of having a clip displayed.

Google’s agenda to improve user experience doesn’t end here. In addition to improvements on the search results page, it has also begun placing an emphasis on the authenticity of its search results (Read: Fake News “Fact Checked” by Google), and now by giving Google News its first major makeover since 2010.

A Cleaner “More Accessible” Design

Goole News recently got a design overhaul, to make it more accessible and easy to use. The page has a less cluttered look as compared to the previous version and tabs such as “Headlines”, “Local”, and “For You.”

Each story is represented as a ‘story card’, which initially just displays a summary that you can click through to get multiple perspectives on that story.

Here’s a comparison of what it looked like before the update versus now:

google, suggested clips, featured snippets, seo, search engine, youtube, search results

(Older image obtained from Google)


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