Changes in Partner Program
As of early April, YouTube changed the monetization policy for its Partner Program and decreed that from now on, channels will not able to make money from their content unless they have a minimum of 10,000 cumulative views on their videos.
According to YouTube, the change is due to counterfeit accounts starting to proliferate the platform, often sharing—and profiting—off of content that violates copyright or features otherwise inappropriate material. With the new requirements of 10,000 channel views, YouTube is attempting to increase the likelihood of monetized channels being legitimate outlets of content that have regular traffic.
A small silver lining for entrepreneurs just starting out their YouTube careers is the fact that the 10k rule applies to lifetime views on the channel, not a specific video. This actually does make the task of hitting the magic number a lot easier, albeit inconvenient.
This news will definitely be a setback for younger channels who often depend on generating revenue right off the bat in order to stay afloat. But on the other hand, in the larger scheme of things, this move may actually improve the quality of YouTube’s service overall and bring respite to creators who are frustrated with content being stolen for profit by others.
Depending on who you ask, this news will either be perceived as a step in the right direction, or the result of an unfair system that favors established corporations, so there is no definitive answer to whether the decision is a positive or negative one.