Besides your products and your services, your brand’s reputation establishes your business. In order to ensure your brand is as reputable, reliable and professional as possible, your core values must align with your actions. In essence, values set up expectations for both your customers and your employees.  However, values can come with consequences if done wrong. So how do you create values that matter?

Embracing The System

A system never truly thrives unless everyone is behind it, from the CEO all the way down to the part-time worker. There must be some sort of accountability for each and every person, no matter their position. In doing so, your business can avoid using brand values as an excuse to fire someone or vote someone off the board. Accountability means no abuse of power and equal footing for all. Values are not a one-and-done deal, but rather a transition where current and potential employees are brought through a system that monitors and teaches prospects along the way. Given enough time, these values will resonate with your employees, integrate within their lives, and give your customers hard evidence that your values here matter. This is especially important to your brand’s credibility.

Choosing Your Values

How do you know you’ve chosen the right values? Understanding what your brand stands for, what it’s products and services provided to customers all factor into the values you decide to follow. It’s crucial to remember that values are not just meant to be followed, they create the culture of your company. With a good culture comes extra motivation, a greater sense of community pride, and a stronger competitive advantage. All of these elements should be assessed and integrated into your brand to ensure your principles hold meaning.

Adapting To Your Results

For many, adapting is synonymous with reacting. These two things are vastly different from one another. Reacting is a knee-jerk reaction to incidents or occurrences; it has little to no thought behind it. Adapting on the other hand, implies that there is a thought process behind that change. It is calculated, meticulous and reliable. Once you figure out something is not working, find out the problem and implement a solution that solves it. If all else fails, consider hiring a professional to aid in the process.