Skip to content

Tips to Sidestep Social Media Algorithms and Increase Your Reach

What are Social Media Algorithms?

Algorithms that filter posts on social media pose a huge challenge for marketers, but it is by no means a challenge that cannot be overcome.

Before we dive into how to tackle the problem of decreased visibility on social media, let is tackle the first question first:

What are Social Media Algorithms?

Originally, social media platforms would display posts to users based on when they were posted—the most recent posts from subscribed accounts would show up on top, and so on. But now, platforms have started prioritizing which posts show up on top in an attempt to show users only the most relevant posts first.

This is in part due to the oversaturation of these networks, and the fact that individual users can be subscribed to several dozen channels, most of whom they don’t really care about anymore. This is great for users, as they now only see the most meaningful posts first, but makes things more than a little difficult for marketers online.

How do we sidestep this problem?

One word: engagement. Posts are prioritized based on what content users engage with the most, as in the posts they like, share, and comment on the most. This goes for pretty much every social network out there including Facebook, Twitter, and Instagram. If these platforms believe that people actually enjoy your content, your posts will cut through the rubble and show up higher on their feeds.

Some specific ways of doing this are:

Ask for Input

People love sharing their opinions. Use this tendency to your benefit by asking questions through polls and Q&A’s. The more people like, share, and click on your posts, the more likely it is that your posts will be displayed to those users in the future.

digital marketing, marketing, social media, social media marketing, advertising, ads, facebook ads, twitter ads, instagram ads, facebook, twitter, instagram, engagement, business, brands, posts, reach

Image credit: pitstopmedia

 

Tag People

People will instinctively click on a notification if it says that they have been tagged in a post, and further still, are more likely to engage with it by liking it or leaving a comment. You can use this to your advantage strategically (don’t just go around tagging random people in posts) by targeting people related to the post. For example, if you’re sharing an article, you can tag the author in your post. If you know that a particular user would like certain content, tag them to draw their attention to it.

Target your content

If you’re using an automation tool like SproutSocial, you can tailor your posts to only reach people most likely to engage with it by adjusting filters like age, location, interests etc.

Ask for Engagement

Ask your audience to share or retweet your posts, include more CTAs in your social media, and even ask users to turn on notifications for your page.

Look at Analytics

Look at your analytics closely and find out the best times to post, what posts did the best and had the best engagement, and what works on certain social media platforms over others.  Once you have a good idea of what your best posts look like, try to recreate them to maximize engagement.

digital marketing, marketing, social media, social media marketing, advertising, ads, facebook ads, twitter ads, instagram ads, facebook, twitter, instagram, engagement, business, brands, posts, reach

Buy Ads

If all else fails, running social ads will make sure that, at the very least, your content will be seen. Facebook, Twitter, and Instagram all have ways to promote selected content, so that it shows up alongside organic content in more feeds labeled ‘sponsored’ or ‘promoted’.

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *