Google AdWords just got speedy!

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Anyone working on a pay-per-click (PPC) campaign knows that getting accurate and timely stats helps you make the most of the money you invest. It’s important to be able to tweak your work as you go, so real-time stats are ideal. Turns out Google AdWords heard you and decided to up their game – their reports will now be available for campaign managers as early as 6AM PST the next day. The data included in the Google AdWords report will include search terms, geographical performance and automatic placement stats. Here’s the chart Google published to explain the various times that stats will a...
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Google is rolling out mobile update on April 21st and it will affect your site

Are you ready for Google’s upcoming mobile search results algorithmic update? More than 50% of google searches are from mobile devices so it is expected to be a significant update that affects more sites than the previous two updates combined.       Here’s what we know: The update rolls out April 21st. The algorithm will be rolling out worldwide and in all available languages, meaning everyone on the internet will likely be affected. The algorithm runs in real time so that any previously non mobile-friendly sites that have updated to mobile-friendly will ...
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Recovering a site from a Google Malware Attack

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We all work really hard to get our websites onto Google’s top search rankings. But sometimes, things go wrong and a website gets hacked. And if that wasn’t annoying enough, Google will, on occasion, label the hacked site with a “malware warning” on its search results. The search rankings of the website will disappear and even changing its server log-in information and upgrading security won’t fix it.             What can you do when you see the dreaded “This site may harm your computer” label or “Phishing attack ahead” warning for your sit...
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Time to go secure

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Have you been working on your SEO and hoping to get your website to the top of the search engine? Google is pushing for HTTPS On August 6th, 2014, Google tested out using HTTPS as a Ranking Signal. They reported that their test showed positive results when they used encrypted connections as a signal in their ranking algorithm. HTTPS has since become a permanent search ranking signal on Google. Google stated that the HTTPS is a very lightweight signal that only affects less than 1% of global queries and there has been no reports of ranking changes. So if two sites were the exact same, ...
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Using Infographics As a Link Building Tool

In the past year, an effective but under-utilized search engine technique to bait other websites to link to you is to create infographics (short for information graphics). According to Wikipedia, "infographics are graphic visual representations of information, data, or knowledge". "These graphics present complex information quickly and clearly." An example of infographic is history of the food blender and combating global warming. In exchange for the use of the infographic on a website, the creator requests a link back to their website. This can create an enormous boost in social medial sig...
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