Foursquare is the latest buzz in social media marketing. It’s a mobile app available on Iphone, Android, Blackberry, Palm, etc. It’s a geo-marketing and social media app built into one. It allows consumers to publicize their locations to friends. It integrates with Twitter and Facebook and allows users to “check-in” from their location.
It’s these “check-ins” or physical visits to Foursquare listed businesses that drive the system. When a user “checks-in”, it appears in Twitter, Facebook, and Foursquare profiles of both themselves and all their friends. Users who “check-in” frequently to venues can earn badges. They are very similar to Xbox achievement badges that gamers can achieve when hitting certain milestones. Unfortunately, these Foursquare badges are NOT publicized in advance. The number of badges available to unlock are unavailable, however there is one website that currently tracks all known badges. For users, these badge hunts are a fun viral way to stay connected; for businesses, it opens up a new realm of possibilities in local marketing.