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How to Use Your SSL Ranking

When it comes to security, Google has used several different tactics to encourage and promote security and ensuring secure server connections. As part of that attempt, Google has pushed for HTTPS. As a result, HTTPS has become part of the relevant factor in search rankings, meaning companies will begin to adapt.

While it is smart to shift over to HTTPS, it is also important to understand that this change will come at the expense of money. While it does ensure more privacy to your customers and makes the case as the only logical approach, many small companies may find themselves paying upwards to $1000 for their smaller user base. Experts do have one way of getting around this problem: shutting down your site. It is important to note straight away that switching to HTTPS is not for everyone. If you are unsure, or need help with a plan that fits your economic budget, feel free to contact us here.

What makes the HTTPS page special is the SSL. The SSL, or secure socket layer, is an encryption technology that prevents hackers from intercepting any data left behind by a user on a website, therefore protecting user information and privacy. The SSL certificate is marked with https:// , as opposed to http://.

According to many webmasters, there is really no point in changing to HTTPS unless you or your business is dealing with private information. In essence, you can look at this with two different perspectives. If you value security for your customers, you establish a solid reputation as a company who values protecting valuable information. If we look at the business side, this change may be the deciding factor on whether your page ranks number 1 or number 2. While we recommend you change your page to HTTPS, be sure to take into account all the pros and cons before choosing what’s best for your company. You can secure your website today with our SSL Certificates!

Be sure to check out our previous article here:

Ten Questions to Ask Your New Web Host

 

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