Snapchat is among the many social media platforms that have exploded in the past couple years, with a user base that is almost entirely made up of millennials. This app has become so popular that the average user is receiving 20 to 50 snaps a day, a statistic that provides plenty of opportunities for engagement and promotion of products. Conversely, Snapchat can be difficult to understand and manipulate for your benefit, especially if you don’t understand the younger generation using it. To help ease you into this process, we’ve compiled a list of do’s and don’ts on how to use Snapchat for your business.
Creating The Right Stories
Snapchat stories are a staple to the application and allow for anyone to post videos or photos on their “Story”, which lasts up to twenty-four hours. These stories can be followed by anyone and allows for users to peer into your world without physically being there. It’s also a prime chance for businesses to show off their brand personalities or expose consumers to life at the office. Simply put, stories are there for businesses to establish a special connection with its consumers that is otherwise hard to do through more traditional forms of advertising.
Balancing Fun and Business
Remember, stories are supposed to be fun and engaging, not just some feature that lets you promote different products every day. While we understand that everyone’s main priority is to sell, pushing that narrative on Snapchat will not work whatsoever. Instead, use Snapchat for engagement and branding advertisement. With that being said, product features are not totally out of the picture. Whether you’re attending an event, or simply interacting with your fans, it’s always a good idea to feature a product that’s hot and relevant to your actions, rather than revealing some random product or service you offer.
Keeping to Your Brand Identity
Whenever you start something new, the obvious thing to do is research how to be the best, and copy it. To avoid being drowned out by the other noise, and to keep an authentic branding profile, let’s take it one step further. Instead of directly copying and pasting a technique, it’s always better to copy and add your own element to it. This way, you’re bringing the best strategy to garner customer interaction, all while following your own branding voice and guidelines. It helps you stand out, something that is hard to come by these days.
How are you using Snapchat for your business?
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