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The What, Why and How of Personal Branding

Personal Branding is an important role and can be just as important as company branding. The obvious difference is, you are marketing one person rather than an entity. So, how does our approach change? Why is it important, and how do you we know we’re doing it right? All of this will be answered below.

What is Personal Branding?

Unlike company branding, which primarily tries to satisfy customers and solidify their reputation in the market, personal branding looks to put yourself out there. Personal branding helps others identify you as an expert in a certain field or an influencer in the community. Whatever you want to be known for, you can create. With that being said, sometimes online profiles don’t accurately reflect who you are in real life. Of course, your online profile doesn’t necessarily have to mirror who you are, but if your personas don’t match it will be hard to expand your brand when you are asked to go to talks, among other social opportunities.

Why Personal Branding Matters

With or without knowing it, your “brand” persona has already been created just by you having an online presence. In fact, any time you use a service that requires personal information (eg: Facebook or your Google Chrome login), your persona has been stored somewhere. Each time you purchase or search something, you leave an imprint that is only yours. Every time you tweet or post about something, you’re leaving a fragment of your personal brand behind. Sometimes, your brand isn’t what you want it to be. Other times, it sets you up for success. Whether or not you like your brand’s current state, learning how to control the way others view you is a valuable asset.

How To Do it Right

While personal branding varies from person to person, there are several tips and tricks to show you the way. It’s worth noting now that the first couple of steps really set the foundation of your brand, and becoming relevant again even when you decide to rebrand or move in a different direction in the future.

1. Creating your ideal vision

Keeping in mind what you want to accomplish, your first task should always be to set up realistic goals for yourself. Where do you want to be in five years, and how are you planning to do this? Although you won’t have a clear idea of what exactly you want to do, you should have a rough idea of where you want to be. It’s important to understand that while goals are important to begin the process, it doesn’t mean they cannot be refined later on.

2. Devising A Strategy

Once your goals are set, it’s time to have your plans come to fruition. We cannot speak for each individual as these actions vary from person to person, but not everything has to be hard. Instead of starting from scratch, borrow ideas here and there through vigorous research and create your own style. Remember: sometimes simplicity is met with more success than complexity.

3. Avoiding the Most Popular Brand Mistake

Many individuals who are just beginning to build their brand often make the same mistakes, which can be catastrophic in the long run. The most frequent mistake beginners tend to make is marketing themselves 24/7. In all honesty, no one wants to be pestered all the time, and this is no different. Imagine a company tweeting or posting ads every single day. Boring, right?

If you want to create an interactive and engaging brand, be sure to post articles or videos among other things, and discuss your opinions. When people follow you they expect content, not advertisements. Show them what they want, while marketing yourself wherever you deem fit.

4. Make Sure it Works

Once you’ve developed a strategy, make sure your statistics check out. Study analytics and see where you’re going right or wrong. You may find that your initial strategy had a flaw in it, or realize a simple mistake that can be fixed easily. Once you’ve detected your problem, fix it and go back to the data and ensure your success.

For more information about how to build a personal brand, click here.

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