Canadian Web Hosting Blog and News
22Mar/101

Heat Maps! Find out graphically where people are looking!

Heat Map according to Wikipedia is "is a graphical representation of data where the values taken by a variable in a two-dimensional map are represented as colors". The heap map I'm talking about this week is different areas of a web page most frequently scanned by visitors. Wouldn't it be to your advantage as a website owner to find out which areas of the web page your visitors are looking at and most likely to click thru? You can use Google Analytics to find out where your traffic is coming from, where they are clicking throughout your website and where they are dropping off. It would be better also to find out where they are looking on the web page and optimize it to increase your conversions. There are several services online that can help you by searching "heatmaps" on Google. These heat map software programs use computer algorithms to simulate where people will look. They can also be used to track the effectiveness of your landing pages.

They can do the following:

Pinpoint exactly where your links and advertisements should go.
Get more visitors to complete their purchase.
Predict how your visitors will interact with your site in the future.
Get more visitors to fill out your forms.
Make Web usability testing easy to implement.

This technology combines eye gazing statistics and predicted attention to give you a visual picture of where visitors are interacting with your site.

As you can see from this image of a sample Google search results page, the popular areas are on the top left. This shows the density of user clicks in a series of colours from red to green. Red indicates that more people are spending more time at that location.

Crazy Egg offers a visually-based program that allows you to see your landing page's effectiveness at a glance. Check it out and leave any comments which would be helpful to our other readers.



Kevin Liang
CTO / SEO Guru
Canadian Web Hosting

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  1. Great article! Here is an updated map and a deeper dive into the current layout of google:

    http://searchengineland.com/eye-tracking-on-universal-and-personalized-search-12233


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