New in Google Search console is a filter to report called Search Appearance. This enables webmasters to view app install button clicks.

search appearanceImage source: Search Engine Roundtable

The report will show the number of people who have clicked on the button and filter the data by keyword and country. However, it does not reflect the actual number of downloads of the app, only the number of “install app” button clicks through search results. The app also has to be verified in Google Search Console for you to see this data.

Read the Google+ announcement here.

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