Google is bringing out a new feature that acts as an extension to Google Analytics. The reason behind this change is to give you and your company a chance to further control the way in which you track analytics, and ultimately how you spend your advertising dollars.

Before the introduction of Google Tag Manager, a normal circumstance would work like this: the IT team in your business will write code for the editing, modification and deployment of analytic tags. This can take days or even weeks to implement. Now, not only can you do this on your own with little to no help, this feature allows you to edit and modify your tag changes faster than asking your IT team to do it. This also means your IT department is able to allocate their resources elsewhere and provide better support wherever you need it.

Adding to the list even more astounding benefits, Google Tag Manager also keeps track of which tags should fire and the sequence in which they fire. This means faster page loading times and site speed.

Why choose to use Google Tag Manager? Well, apart from the pros stated above, Google Tag Manager provides you with fresh and accurate data; it keeps your tags firing when they need to, leading to the accumulation of reliable, un-inflated data. Instead of worrying if your tags are functioning properly, you can take that time to focus on how to maximize your profits and use the built-in features of Tag Manager to its fullest potential.