The Tourist Trap
Google recognizes that overcoming language barriers can present a major problem for tourists in all sorts of ways. As if it isn’t already challenging enough to get directions and keep track of your currency exchange, it restricts your ability to do the one thing potential patrons to establishments love doing the most: look up reviews. Be it for restaurants, facilities, or malls, not being able to ‘Google it’ is, understandably, a frustrating predicament.In their recent update, Google implemented its translator application into Google Reviews, where reviews of any language are translated and converted to the reader’s preferred language.
Google had this to say about its new feature:
The best part is that you don’t have to do a thing. Just open Google Maps or Search, search for what you’re interested in and the reviews are automatically translated. Most people will see the translated review in the language they prefer and then see the review in the native language below—eliminating the hassle of copying and pasting into a translation app or trying to decipher reviews using your pocket-sized translation book.
While this does not pertain to all businesses, many industries that benefit from tourist contributions could see a slight increase in sales through Google reviews, making it a valuable place to gain the respect and satisfaction of your customers. This means that online branding is even more important than it was previously, leaving business owners that still choose to stay without a website or social media page with little to work with.