Google recently made two announcements on their Webmaster Central blog that are motivating site owners to make the move to HTTPS.
1. HTTPs pages indexed by default.
Google is adjusting their indexing system to look for more HTTPS pages. Their system will now start crawling HTTPS equivalents of HTTP pages, even when they’re not linked from any page. If two URLS from the same domain seem to have the same content but have different protocol schemes, Google will typically choose to index the HTTPS URL.
2. Redirecting to HTTPS will not hurt your rankings.
A move to HTTPS will also not hurt your Google rankings and all inbound links pointing to the HTTP version of a website will also be automatically redirected to the HTTPS version. Google explains that if you have two URLS, one HTTP and one HTTPS that Google knows are duplicates, they will pick one over the other and then fold the signals together into the chosen URL. Google will now consolidate the signals for you so that you don’t have to worry so much about redirects being 100% correct. As a best practice though, it is a good idea to make sure the 301 redirects properly.
Read the official announcement here.
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