Hello webmasters! You now have the option to customize the way your URL shows up on Google’s mobile results.

Instead of this:











You can now customize your site to show up like this:
Google> about > company > history












You can use schema.org to obtain this structure data. Google also published some supporting documents:

Site Name Schema – This allows you to tell Google the site name you’d like to use instead of the domain name. It is recommended that you use the JSON-LD option for more accurate conversion.

Breadcrumb Schema – This allows you to specify breadcrumbs to your site so that Google can use them for the URL structure.

Changes are being rolled out slowly. Site name change is US only and breadcrumbs are rolling out internationally. Only mobile results are being affected right now.

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