Since its launch in April 2016, Facebook’s Instant Articles feature has been widely used by many high-profile publishers, including The New York Times, Forbes, Vice News, and The Chicago Tribune. One of its most important selling points is providing faster loading articles, is more immersive than other platforms (because of it being full-screen, and within the Facebook app), and gives publishers control over the branding.
Now, the social media giant has launched the option to include call-to-action buttons within the articles themselves, to help increase conversion rates.
This development has the potential to be a big hit with publishers, as it creates channels for users to subscribe within the text of the article itself, without being redirected to a different signup page.
New Facebook Buttons
As of now, there are two types of call-to-action buttons available: Email sign-ups, and Page likes.
Email Sign-up unit: Readers can enter their email address to receive email newsletters from the publisher. As stated before, publishers also have various options to control the appearance of the button, in order to make sure their brand is represented clearly in terms of design.
Page Like unit: Readers can Like the publisher’s Page to receive updates and new stories in the News Feed.
More Options Coming Soon
Facebook is also currently testing Free Trial and Mobile App Install call-to-action buttons.
Testing Free Trial call-to-action unit: This will be easy way for people to sign up for a free trial to a publisher’s digital subscription through Instant Articles
Testing Mobile App Install call-to-action unit: This will attempt to drive traffic toward publishers’ Mobile Apps and increase downloads.
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