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Facebook Video Views Overestimated in the Last Two Years

Facebook video streaming has recently blown up, with users streaming controversial events including the shootings of five Dallas police officers as well as the Wednesday night protests in Charlotte.

Recently, Facebook revealed to the public that its video viewing statistics have been inflated due to an error where views were counted if they had been seen for three or more seconds. Since this does not necessarily mean users have watched the video, Facebook estimates the number of views was miscalculated by 20%, from 60% to 80%. In a post, Facebook’s Vice President of Advertising and Global Operations David Fischer issued a statement:

“We know we can’t have true partnerships with our clients unless we are upfront and honest with them, including when we make mistakes like this one.”

Facebook has also notified business partners through product dashboards and sales outreach. Several hours after the issued statement, Facebook shares fell 1.3%.

 

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