The Facebook We Know Today
Facebook recently began closing in on two billion monthly users, with their profits at a 76 percent rise and first-quarter profits at 3.1 billion dollars. For Facebook, which was founded in 2004, this is a historic milestone that proves just how big the social media giant has grown. However, Facebook has experienced many highs and lows over the past few months, with much criticism coming not only from their lack of capacity to punish offensive posts on the platform but also their failure to curb fake news.
This has not stopped Facebook from taking advantage of the mobile advertising market that saw a total of 7.86 billion dollars in total ad revenue. Of the 7.86 million dollars, the mobile advertising market accounted for 85 percent of the company’s ad earnings, or $6.68 billion. At the end of the year, Facebook is projected to earn almost 32 billion dollars, up 42.1 percent from 2016.
What Does This Mean?
While the numbers show just how rapidly Facebook is growing their mobile advertising market, it also demonstrates the power social media has on this generation. If this news tells businesses anything, it’s that social media is a platform worth investing advertising dollars in, one that is fast growing and modern. You can learn more about social media marketing here
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