Creating a Solid Business Hashtag

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Hashtags have arguably dominated the social media sphere for businesses. They can be used as calls to action, a branded phrase, etc., to increase engagement and visibility of the brand. Having a specific hashtag for your business creates another avenue through which your audience can interact with your business, and can, therefore, be very beneficial to your business.

Here are some things to keep in mind when creating a new hashtag for your business.

Why Create a Business Hashtag?

You can use a business hashtag for promotions/contests, events, product launches, discussions spanning multiple channels, for targeting, etc.

With hashtags, you can use industry-specific keywords and phrases in conjunction with hashtags to get more visibility, and consequently bring in more traffic. They are also a great way to promote your brand across different social networks, especially for promotions.

Arriving at the Perfect Hashtag

Start by coming up with clever phrases that convey your hashtag’s goal. Is this for a specific campaign or event? Do you want to increase visibility? Are you trying to increase engagement or just want to reassure your reach more accurately?

Based on these goals, you can better determine how effective your hashtag is likely to be.

Some things to keep in mind while creating the hashtag itself are:

1.) Keep it short

2.) Keep it memorable

3.) Keep it aligned with and exclusive to your brand

4.) Keep it on message

Finally, before using the hashtag, be sure to check the big networks to determine if the type of content being associated with it is acceptable. Also, look for alternative meanings in your hashtag, be it by capitalizing all or some letters, asking people in other departments, etc. to take a look at it. You don’t want to be caught unawares if the hashtag you’re using to promote your new product can be interpreted in a different or inappropriate way.

Looking for creative ways to use your new hashtag? Check out our blog on hashtag holidays!

 

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