The Optimized YouTube Channel

YouTube has surged in popularity in recent years, mainly due to the fact that it is a convenient source of videos and can be accessed on almost any device through its website or app. View anything from personal vlogs (video logs) and movie trailers to tutorials and records of Hangouts on Air. YouTube is easily the first place someone turns to for entertainment, education, tutorials or advice. So we are on YouTube everyday – why not take advantage of this ever-popular website to help better your business? Grow your YouTube audience and optimize your channel to bring in potential clients by l...
More

Time to go secure

png;base6471956e7df1375057
Have you been working on your SEO and hoping to get your website to the top of the search engine? Google is pushing for HTTPS On August 6th, 2014, Google tested out using HTTPS as a Ranking Signal. They reported that their test showed positive results when they used encrypted connections as a signal in their ranking algorithm. HTTPS has since become a permanent search ranking signal on Google. Google stated that the HTTPS is a very lightweight signal that only affects less than 1% of global queries and there has been no reports of ranking changes. So if two sites were the exact same, ...
More

Optimizing WordPress

We get a lot of questions from clients about how to get the most out of their websites and move higher up on Google search ratings.  Aside from various SEO techniques and including proper keywords in your site, one of the most important factors to consider is load time.   For the purposes of this blog, we will look specifically at WordPress.  By optimizing your WordPress site, the major search engines will view your site more favorably and some of the steps below will help move you toward the top . More importantly, it will improve your overall customer experience and make it easier to navigat...
More

Using Infographics As a Link Building Tool

In the past year, an effective but under-utilized search engine technique to bait other websites to link to you is to create infographics (short for information graphics). According to Wikipedia, "infographics are graphic visual representations of information, data, or knowledge". "These graphics present complex information quickly and clearly." An example of infographic is history of the food blender and combating global warming. In exchange for the use of the infographic on a website, the creator requests a link back to their website. This can create an enormous boost in social medial sig...
More

A Common Trait Between an Olympian and StopTheHacker: Prevention

The 2012 Olympics in London are in full swing and like other tech and business bloggers, we feel the urge to make an Olympics’ reference to make topics more relatable to our audience and current events. At the time of this post, Canadians are currently 25th in the medal count leaderboard – 0 gold, 2 silver and 5 bronze. Go Canada go! (Why do we sound like Canucks fans? Sorry, we can't help ourselves.) How does an Olympian’s Training Relate to Web Hosting Online Prevention? If you happen to be an athlete, say a hockey player, you might already know that according to sports’ studies, athle...
More