Instagram adds its own advertising platform!

Instagram ads
              A handful of days after the second largest social media platform announced their 400 million-user milestone, they opened up their advertising platform to all advertisers as of September 30th. It was previously only available to a select number of major brands, but now Instagram’s self-service ads will be available in over 30 countries to large and small businesses. Their ad platform will be similar to Facebook’s in the way where it will allow the advertiser to target specific posts that interest the user. Instagram is...

Hello, Android Pay!

Android Pay
If you own an Android device, Android Pay will now be the official platform to make in-store purchases (and later through apps). It is similar to the current iOS Apple Pay in terms of increased security, hidden credit card number from the vendor, and can be managed online should the device go missing. With Android Pay, the producer's are hoping that it will be adopted in many locations. Android Pay will be accessible to new users through Google Play, or they can find it preinstalled on NFC-enabled Android phones from AT&T, Verizon, and T-Mobile. Some of the early adopters of Android...

Meet ‘M’, Facebook’s new AI

Beta testing for Facebook’s new virtual assistant through messenger, ‘M’, has commenced. Unlike several other AI based assistants who operate under voice commands, ‘M’ communicates via text message and is supervised by humans for simplicity. This assistant is designed to answer questions and to also perform tasks such as making dinner reservations or making purchases. Facebook is continuously attempting to integrate itself into the every day lives of its users and continue to be viable with other giants like Google and Apple. With Siri and Google Voice Search, Facebook is constantly facing ...

Take the Perfect Instagram Photo

  Businesses are often turning to social media platforms to engage their current audience in the hopes of gaining and reaching new individuals while they come up with new ideas and products. It has been five years since Instagram officially launched, and it continues to grow every day, providing a seamless browsing experience. In order for businesses to gain traction on Instagram, they must first get to know the platform  as well as it's users. Below we have included some tips on how to create and/or take the perfect Instagram photo. VSCO Cam (photo-editing) VSCO, also known as ...

Top Apps to Have for Busy Professionals

It is evident that our world has continuously evolved and changed through technology. Mobile devices and web tools have allowed us to connect, work, advance and leverage our resources past what was then comprehendible. In order to save you time and resources, below is a list of apps and sites that will help you become more efficient. Apps that make your life easier: – for those who leave their emails with outside companies, this site will clear our your inbox Canva – for those who have little editing knowledge, this site will allow you to create with the bare minimum Up...