AMP and Mobile Traffic

AMP Mobile Traffic

Mobile pages are known to be fast and efficient. However, there are some problems that you may need to take note of when using it. The current issue deals with the fact that Google is not actually sending searchers to the AMP version of your page in the manner that benefits you.  In fact, it may actually impact your website traffic.

The Appetizer

One of the key features is allowing for visitors to take a “sneak peek” of your website, giving them access to the content in your AMP labeled listing. Sure this is a good thing, but herein lies the problem. Once in the AMP, the header at the top should link to the main website or original article. Instead, it sends you back to Google’s search results.

For more clarification, consider searching up “chocolate chip cookies” on your mobile device. Once the search results have popped up, the “Allrecipes.com” AMP is the top searched result. Once you click the link, it will bring you into the webpage. The header, or “x” button at the top of the page should logically bring you to their homepage, but it pushes you back into Google’s search results instead. To get around the problem, the website has solved a problem using a simple trick, which will be explained later in the article.

Who Is Reaping The Rewards?

Naturally, whenever you’re looking at an issue, it’s crucial to understand not only why it has become a problem but also who it is really benefiting.  In our case, it’s obvious that AMP pages are good for businesses, and Google encourages this practice because it keeps traffic in their search results. But realistically, customers are essentially given a sneak peek of your site before Google sends them on their way. Google has trained people to search for your content, receive the information, and move on without actually visiting your site. In essence, Google takes your original content, taking away potential visitors from your website, and gives you a sub optimal compensation; a ranking. With that in mind, who is really on the winning side?

Taking the Right Steps and Precautions

Where there is a problem, there is a solution. In this scenario, the fixes are quite simple and easy. Fixes include an easily accessible and attention-grabbing button or image that will lead visitors to your actual URL, or by using your header to link visitors back to the homepage of your website. Allrecipes.com has made it easy to access their homepage through the header of their AMP, where you can click on their logo to redirect you. It’s simple things like these that can make the largest differences in the long run. You should also take advantage of interacting with your own AMP, or having others test it out. This way, you know immediately what works, what needs to be corrected, and what can stay the same. With this, you can clearly see how your business’ site is moving around this AMP obstacle.

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