Canadian Web Hosting Blog and News

6 Steps To Optimizing WordPress Blog For Higher Search Rankings

WordPress is one of the most popular open source blogging software on the internet. However, there are some ways to change the settings or with the use of plugins, you can gain higher visibility in search rankings. If you want to try out WordPress, just login to cPanel and click Fantastico or Softaculous and select WordPress for one click installation available on all Canadian Web Hosting Linux shared hosting plans.

1. Permalinks and URLs

Kevin Liang
CTO / SEO Guru
Canadian Web Hosting


Optimizing Your Ads with Google Adwords Sitelinks

Google recently introduced Google Sitelinks which enables the advertiser to add 4 additional links underneath the ad. You can choose any links that you feel are relevant to your searchers. Unfortunately, this is not enabled for all advertisers. According to Google:

Currently, the option to set up Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold. If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section.

Here's how to enable it:

1. Log into your AdWords account.
2. Click the Campaign Settings tab and go to the Show additional links to my site section under Ad extensions.
3. List the names and URLs of up to 10 internal links (prioritizing the most important links first).
4. Click Save when you've finished adding your links.
5. If a search triggers your ad to run with Ad Sitelinks, this new system may include up to four of your additional links on your ad, along with the main landing page link.

For our site, this shows up only when someone in Canada types "canadian web hosting". It does not show up for any other keyword searches.


What Makes Us Canadian?

What makes us Canadian?

I was just at my favorite Coffee shop, (no, not Starbucks, it was Blenz in the Richmond Center Mall), and I witnessed what it is that we Canadians do that make us different from the rest of the world!

A lady was talking to the barista with a drink in her hand that was not made to order.  Here’s what she said:

“Sorry to bother, but I ordered more hot water as this drink is too strong for me.  Can I order another one and I’d be happy to pay for it.”

I understand the "Sorry" part, but pay for it too!?!  My American friend would be all over this if he saw it!  This is a perfect example of what it is to be Canadian.  Not only did she not get upset, but she didn’t want to be troublesome to the barista who had made the drink incorrectly, and she was fully willing to pay for another, hoping that she doesn’t make the same mistake!

We had a really fun conversation afterward, and we talked about what makes us Canadian.  What do we Canadians do that makes us different, or funny to other people.  At the end of the conversation, she almost dropped to the floor laughing, “I was really going to pay for another drink wasn’t I??”  That makes no sense, but we do it anyways, just to be polite.

If you have similar “What Makes us Canadian” stories, we would love to hear it and perhaps post it in our blog.  You may also send videos, pictures, podcasts, etc. to:

Thanks for being Canadian!

Tony Chu
CEO – WebGeek
Canadian Web Hosting


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Google Officially Confirms That Page Speed Is Important

The loading speed of a website is important for webmasters not only in terms of end user browsing experience but now it can potentially cause issues in search engine ranking position (SERP). Google has confirmed that site speed is now a ranking factor in search rankings. Google made it official by releasing their research about how even the tiniest change in site speed effects web surfers.

Google reports that when they purposely slowed the search results by 100 to 400 milliseconds it impacted the number of searches per user by -.2% to -.6% and actually increased the longer they were exposed to the slower results. After Google changed the speeds back to normal, users continued to do .21% fewer searches on average for the next 5 weeks.

We know that around half a percent doesn't seem like much, but neither is the amount that they slowed the site down. It's reasonable to believe that if your site loads full seconds slower than other sites then your rankings and bounce rate will be negatively effected.

For those who want to check their site speed, they can go to Google Webmaster Center and click Labs then Site Performance to see your site performance.

After reading this report, I downloaded Firefox addon Page Speed and started to analyze Canadian Web Hosting site.   I found that gzip web compression and http caching via Expires directive was not enabled. I found an article on how to do modify this on IIS6 here. I then proceeded to see if it was enabled by going to Pipeboost or Port80.  There are other helpful articles hosted by Google. Here's another article on this subject.

Kevin Liang
CTO / SEO Guru
Canadian Web Hosting