Google Rich Snippets to Include Events

Google introduced rich snippets back in 2009 to give the searchers what they wanted without actually leaving the Google website.  Rich snippets started with basic contact information and gradually moved into customer reviews.  In January 2010, Events was added to the list.  This means anything from town hall meetings, movie times, theatre plays, or new singles meetings can be displayed on the search results.   Using the hCalender microformat, Google's Events rich snippets can display the name, date, a link, location, and photo of the scheduled event.  If your site has event listings you can easily use this feature to help your search results stand out and bring in more customers.  Here is some sample code based on the Events rich snippet.