10 Tips to Building and Structuring Inbound Links

As any good search marketer knows, the most important thing to ranking well in search engines is to get links pointing to your site. The more good links you can get, the better your chance at ranking higher for your keywords. The more inbound links you can obtain, the more popular it is. It's like a high school popularity contest. The following 10 tips are essential to ranking well. It's not an easy process. It's a slow, gradual process that can take several months or up to a year to rank well. Here are the 10 tips.... (more…)
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Google Rich Snippets to Include Events

Google introduced rich snippets back in 2009 to give the searchers what they wanted without actually leaving the Google website.  Rich snippets started with basic contact information and gradually moved into customer reviews.  In January 2010, Events was added to the list.  This means anything from town hall meetings, movie times, theatre plays, or new singles meetings can be displayed on the search results.   Using the hCalender microformat, Google's Events rich snippets can display the name, date, a link, location, and photo of the scheduled event.  If your site has event listings you can e...
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